Designing Apple, for Apple
CultureAI
UX/UI, Branding
2024
Overview
Apple’s security team approached CultureAI with interest in an innovative security portal, but required it to feel “Apple”, as though it had been built in-house. In just one day, I redesigned our employee security portal to match Apple’s design DNA, aligning with their ecosystem while simplifying the experience.
“It needs to look and feel like us”
CultureAI's existing portal was functional and customisable to any client but Apple wanted something slim, intuitive, and perfectly on-brand; a tool that could sit seamlessly alongside their internal products without raising eyebrows.
Designing Apple, for Apple
Studied and mirrored internal Apple tools to ensure visual cohesion and consistency.
Adopted Apple’s simplistic but refined styling, using clean layouts, hierarchy, and typography.
Simplified flows and reduced clutter, making the portal lightweight and user first.
Introduced subtle elements of fun such as emojis, to humanise security and keep the experience approachable.
Outcome
Delivered a fully redesigned portal in under 24 hours, praised internally by Apple’s security team.
The redesign was described as “indistinguishable from Apple’s own tools.”
While the project didn’t move forward commercially, the work showcased my ability to match elite brand standards at speed, and became a proof point for CultureAI's design excellence.